“We have created a complexity out of all we have ever needed. All we needed is to stay simple…”

Starting from the 20th century, the notion of "taking care of oneself" has reached the democratic level and has become applicable and common in all the social layers. The phrase got into the trend. In the terrain of modern marketing, it means that they started to get the phrase veiled and wrapped up in different packages to offer it to the consumer society in the format that makes consumption process the most effective. The phrase "take care of yourself" has migrated to the densely material level of our perception.